Software Engineer.
Frontend & full-stack. Ships.

I started in 2019 wondering how a Shopify storefront actually worked under the hood. That curiosity became 4+ years of production work, freelance engagements, and a handful of products with real users.

Today I'm a software engineer at iMedia24 GmbH (Germany), on the core team of HSE (Home Shopping Europe): customer-facing features with a focus on UI quality, plus backend work in Java, Kotlin and Spring Boot. Before that I built iMedia24's large-scale SaaS on Next.js, set up its CI, and introduced Vitest and Cypress. As a freelancer I shipped 5+ Web3 & AI apps for ChainsAtlas.

I'm deeply into AI tooling. I use AI tools at an expert level daily, and I build and ship micro-SaaS products with AI from scratch. My approach: validate fast, ship lean, grow with data. I've grown products from zero to real users and revenue, and I know how to scale a micro-SaaS idea into a proper SaaS.

On the side I run three products: Krumeno (an AI tool that creates and schedules short-form videos), StartupRoastAI (an AI tool that roasts early-stage landing pages, currently growing it via marketing and distribution) and Morocco ROI, currently undergoing a full rebranding with new features and tooling planned for 2026.

I take on one freelance client at a time. I write fixed quotes, ship daily updates, and hand off with documentation. For bigger projects, I bring in and manage the right people: engineers, designers, SEO experts, marketers. No surprises.

How I think about the craft

“Done in a way you'd be willing to come back to in six months” is the only definition of done that holds up.

The interfaces I'm proudest of share three things: they're fast, they're testable, and the next engineer who opens the repo can read the intent in fifteen minutes. Everything else is taste.

The work I do best

• Full product delivery:design, front-end, back-end, deploy. One person, full ownership.
• AI-powered micro-SaaS:building from zero to paying users, using AI tools at an expert level throughout.
• SaaS dashboards:auth, billing, role-based UI, dark mode, the boring-but-critical stuff.
• Web3 / crypto front-ends:wallets, smart-contract reads/writes, real-time data.
• AI product UIs:streaming chat, multi-step flows, prompt UX, LLM integrations.
• High-conversion landing pages:pixel-perfect, <1.5s LCP, real analytics hooked up.
• SEO & digital marketing:technical SEO, structured data, CWV optimisation, content strategy.
• Large project management:I coordinate engineers, designers, SEO experts, and marketers to deliver the full picture.